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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when...

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Advertise Yourself – Part 2: Use Your Newsletter and Landing Pages to Convert...

Last week, I wrote an article about advertising yourself, using social media.  This week, I want to continue the discussion, by sharing another advertising method: combining newsletters with landing...

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Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set...

This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects.  Quite often, I receive emails from people I don’t know or have not heard before their...

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Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its...

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5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost,...

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Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining...

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Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our...

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Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New...

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a...

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Your Newsletter: 13 Tips to Revitalize, Revamp, and Renew It

  While a newsletter may not seem as exciting as all the good press about social media, it still has a great place in your marketing strategies. As a matter of fact, it is a terrific boon when used...

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Pinterest for Business – It’s Not Just About Your Pictures. It’s about the...

  Pinterest for Business (http://business.pinterest.com/) has started out with a flourish. It’s a visual social media tool to use with your website, LinkedIn, Facebook, and twitter. You can think of...

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